VP, EXECUTIVE PRODUCER - DIGITASLBI
June 2012 - July 2017
Oversaw all aspects of Agency engagement including: delivery (strategic and tactical), budget creation, forecasting and resource allocation.
Worked with Agency Leadership to define sales and client management strategies.
Total portfolio revenue exceeded $30MM annually.
Routinely delivered fixed-price campaigns efficiently and effectively, resulting in $300k+ of incremental revenue annually
PROJECT DIRECTOR - BIG FUEL
August 2011 - June 2012
Oversaw Agency engagements across multiple clients, total portfolio of roughly $8MM annually.
Managed and mentored day-to-day project leads to ensure consistency of process and quality across all deliverables.
Member of team designing future agency playbook for engagements and delivery process
Oversee a brand engagement across multiple projects that has resulted in the client becoming listed as the most influential telecom brand in social media, and mentioned by Facebook as a brand for others to emulate
SENIOR PRODUCER - R/GA
February 2010 - July 2011
Launched second-most viewed Black Friday Facebook application within retail vertical
Architected and delivered complex dynamic advertising solutions utilizing geo-targeting and regional data elements
Successfully tracked and recovered $4MM+ in unsigned work and designed processes to reduce future financial backlog
Member of branding team for second generation of NOOK products and services
SENIOR PROJECT MANAGER, RAPP
May 2008 - January 2010
Managed multiple time-sensitive campaign launches across multiple verticals at any one time
Developed new company-wide templates for budgeting and financial tracking
Successfully launched tween-targeted medical device web property in coordination with a major Disney star
SENIOR PROJECT MANAGER, OGILVYINTERACTIVE
May 2007 - May 2008
Member of two successful pitch teams, helped manage delivery and communication during the pitch, and contributed budget and process documentation to both
Led development and launch of content-rich (300+ page) product website focused on child development and nutrition, including documentation of features and site functionality
SENIOR PROJECT MANAGER, BABCOCK & JENKINS
June 2005 - December 2006
Worked with B2B clients as the key day-to-day contact to implement multi-channel direct marketing campaigns across APAC, EMEA and North America (including translations as needed)
Leveraged data to develop a campaign for a new SMB Storage Solution which exceeded lead goals by 30%
Developed winning proposal for $175k subscription and profile management product, and led implementation
PROFESSIONAL HISTORY
LET'S CONNECT
Abraham Lincoln
"The best way to predict the future is to create it"
EDUCATION AND CERTIFICATION
What I’ve Learned
CERTIFIED PROJECT MANAGER
CERTIFIED SCRUM MASTER
BA, NEW SCHOOL FOR SOCIAL RESEARCH
SMALL BUSINESS SATURDAY
Helped plan and deliver Small Business Saturday (SBS) for four consecutive years:
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Launched first-ever SBS website
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Designed and deployed the Free Ads digital product for American Express Global Merchant Services
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Launched and grew the neighborhood champion program (from 50 participants to over 4000 in year 4)
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Produced first social content program in conjunction with Facebook and Disney
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During this time, SBS was recognized as one of the 10 most influential Marketing Programs of the Decade (AdAge) and awarded both a Cannes Gold Lion for Effectiveness and an Effie for Sustained Results
ENGAGEMENT MANAGEMENT
Designed new engagement models for strategy and delivery of large volumes of marketing assets and multi-agency complex programs
Decreased client costs per piece by 30%
Increased Agency revenue for one client working group by 300% over the course of 2 years
Part of national “black belt” team on campaign management
PROJECT MANAGEMENT
Over 15 years of experience in program and project management.
Verticals:
Financial Services
Retail
Healthcare
CPG
Sports
Channels of experience:
Web
Display
Social
Broadcast
Out-of-Home
Print
Direct Mail
Email
PERSONAL PROFILE
Get To Know Me
Always focused on the business needs, I have managed clients and delivered their projects for over 15 years.
My experience spans many different verticals, channels and program types. From Digital to Broadcast to Celebrity influencers, I've seen it all.
In my spare time I snowboard and support my wife's small business.
